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Tuesday, May 29, 2007

One Million Zunes Sold out already!!

Microsoft has recently announced that one million units of the Zune music player have been sold. That's really good news considering the tough competetion, a very early head-start and monopoly that the Apple iPod had in this market.

Microsoft Zune currently holds something like 10 percent of the hard drive based music player market, although overall its market share is around 3 percent. Nonetheless, I am sure Microsoft will be very happy with its progress.

There is some inside news from reliable sources within the Zune Product team that new Zune players will be introduced in the fall, including flash memory based Zunes. Flash memory Player market is important for Microsoft to enter because many consumers prefer flash devices. So if Microsoft wants to seriously increase its market share then entering the Flash based memory player market would be the easiest way.