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Wednesday, November 25, 2009

Like it or not iPhone currently commands 50% of WorldWide smartphone web traffic

AdMob Which reports on web requests on more than 15,000 web sites and applications world wide has some very stunning news in it's October release. Apple's iPhone is the most popular Smartphone OS in the world and it sweeps a whooping 50% of all mobile web traffic. Symbian OS has a 25% share which is very closely followed by a very new entrant - Google. Yes, the Google's Android OS seems to direct in 11% of the mobile web traffic out of Smartphones and that's really very impressive.

So, where's WinMo you may ask? Well, it currently has only a mere 3% of the SmartPhone Web Traffic. Do note that this not all the mobile web traffic we are talking about but only specific to SmartPhones. Let's put it this way - there aren't so many WinMo SmartPhones that have taken up well with the users. On the other hand, iPhone has entered several markets WorlWide and has consolidated a very nice marketshare in the very competitive SmartPhone market. The iPhone has been available atleast in the US for almost 2.5 years now - but taking 50% of the Worldwide traffic of smartphones is very impressive.

Some very interesting news related to Android again is that the newly launched Motorola Droid which runs only on Verizon in US currently has already managed to capture 24% of all Android traffic in US in the last few weeks!!.

The upcoming holiday season is surely going to tilt in favor of the new slew of Android phones and also more folks picking up the impressive iPhone 3GS. Stay tuned for more updates in this space.


  1. Becky said,

    HTC seems to have the last laugh then. iPhone will come with iPhone 4G and 75% ppl will use it then. LOL

    on 11/25/2009 12:28 PM

  2. Steve said,

    nah Becky... android will rule the world and google will know everything abt u. I know what u did on 2nd Feb 1995... hahahaaaa

    on 11/25/2009 12:30 PM

  3. FeRHaD said,

    I don't know how these results are but if it is only based on the web usage from smartphones results can't be too right. For example I have WinMo device but go to the web with Opera Mini like with the other devices I use. So stats doesn't know is it WinMo or Symbian device. I check my blogs mobile stats and most requests are from Opera Mini, thus what OS are run on those devices are unknown. However, Iphone has only one browser, Symbian is a Nokia product which is No:1 phone manufacturer in many countries, PocketIE is disaster thus avoiding using it is better. So shares may not be exactly right, especially Opera Mini issue plays a big role in spoiling the results. (Of course if these numbers are based on web usage from smartphones.)

    on 11/29/2009 8:23 AM

  4. Jason S said,

    @FeRHaD - I agree partly at what you say - That the results can't bring out a real picture since we are talking only about the web traffic here.

    But one can find out the OS from a web request so though you use Opera on a WinMo. Each web request will come as WinMo and when used from say Symbian - it can clearly be distinguished.


    on 11/30/2009 9:17 AM

  5. FeRHaD said,

    I have a Java ME Alexa @ PageRank check tool. I record its statistics and I can't see any WinMo UserAgent information in the statistics including my own phone. Some Java runtime apps like Esmertec Jbed seems not to provide a UA string, maybe they want the application they run to give it (they don't provide or provide sth. like "UNTRUSTED/1.0"). Anyway, I can't see the WinMo UA in the stats but Symbian and other phones with their own OS's like Sony Ericsson, Nokia and Samsung phones have their UA strings. So at least for users using Opera Mini it is hard to detect they are using WinMo. Also as in phones with 64 MB RAM PocketIE or Opera Mobile aren't tiny enough to run flowless, many people using such devices probably prefers Opera Mini. So it seems to detect WinMo phones they should use PocketIE or Opera Mobile(Also Opera Mobile sends the UA device string as Windows CE).

    on 11/30/2009 5:03 PM

  6. Jason S said,

    Yes you're right - I get some users on this site with "Opera Mini / (not set) " for the Browser/OS UA. But for some like "Opera / Samsung " - But I guess these folks at AdMob are very authoritative in what they do - so there must be some way to find out the OS too, guess maybe with the type of protocol, etc.

    on 11/30/2009 5:10 PM

  7. FeRHaD said,

    I think Opera Mobile gives enough information. My phone is Opera preinstalled and its agent says Opera version, Windos version and Toshiba G500 as a phone model.
    But Opera Mini users come from number of IP's in several countries where Opera data centers are present, and UA doesn't tell about the phone because UA info is probided by the servers in th data centers.
    I wrote these becuase many people doesn't know about it. I met people saying %20 of their mobile page views are from Iphone, and they can't detect the %50. I tell them about Opera Mini and they realize that it is really Opera Mini. :)
    Maybe I should learn from AdMob how they detect OS versions. :)

    on 11/30/2009 10:09 PM